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By Radiance W. Harris, Esq.


Every business needs a unique and protected brand to stand out, prevent consumer confusion, ward off theft, and avoid a rebrand for violating someone else’s trademark rights.  A registered trademark is a powerful tool that gives you exclusive rights to use a name, logo, or slogan nationwide, and the ability to take legal action against anyone who infringes upon it. Done right, you’re protected.  Done wrong, you could end up in court.

In this book, you will learn:

What a trademark is and how it protects your business

How to conduct a trademark search, and prepare and file an application with the U.S. Patent and Trademark Office

Common pitfalls in the U.S. trademark registration process and when to engage an attorney

You’ll also find interactive charts, templates, and more to guide you through the process.  If you want to legally protect your brand and business, this book is for you!

Here's what you can expect...

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The book commences with an engaging overview of trademark basics, including what constitutes a trademark, why trademark protection is necessary, and the key phases of the trademark registration process. 

Chapter One: The Anatomy of a Fireproof Name

This chapter discusses key considerations of a trademarkable name.  This chapter also provides a quick and effective process for developing a fireproof name if you don’t already have one. 

Chapter Two: Research Like Your Business Depends On It… Because It Does

This chapter provides a step-by-step process for identifying your trademarks, determining the appropriate descriptions of products and services, and conducting a proper trademark search.  

Chapter Three: Prepare The Application

This chapter walks you through the two types of filing bases, the information you need to file a trademark application with the U.S. Patent and Trademark Office, and examples of acceptable trademark evidence.  This chapter also provides helpful trademark application tips as well as a preparation checklist to simplify the process. 

Chapter Four: File The Application

This chapter details how to file a trademark application with the U.S. Patent and Trademark Office, what to expect at each stage of the lengthy process, and how to handle office action refusals and trademark oppositions.

Chapter Five: You’re A Trademark Boss

This chapter discusses your responsibilities as a trademark owner, including the use of proper trademark designations, how to maintain your trademark registration, and how to monitor and enforce your trademark rights.  This chapter also breakdowns trademark do’s and don’ts. 


The book concludes with an overview of the added value of trademarks for your business. 

Trademark Tools & Resources

This section provides additional tools and resources to further simplify the U.S. trademark registration process, including web links, interactive worksheet, template, comparison chart, and more.


 Book ships in 2 business days.

This book has already helped hundreds of entrepreneurs and business owners worldwide protect their brands… Are YOU next?

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Radiance W. Harris, Esq.

Author of Trademark Like A Boss

Radiance W. Harris, Esq. is an award-winning trademark attorney, bestselling author, and speaker.  As the founder and managing attorney of Radiance IP Law, she helps small and emerging businesses protect, monetize, and leverage profitable brands with trademarks.  She has successfully represented startups and multinational corporations across diverse industries.  Previously, she worked at one of the world’s largest law firms representing Fortune 200 brands. 

During her extensive career, Radiance has been widely recognized as a thought leader in the intellectual property law field.  Her accolades include Maryland Rising Stars for Intellectual Property by Super Lawyers, Washington, D.C. Rising Stars for Intellectual Property by Super Lawyers, and Nation’s Best Advocates: 40 Lawyers Under 40, to name a few.  She has also been featured as a legal expert in a variety of publications, including Forbes and The New York Times. 

Radiance resides in Maryland. 

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